Email marketing and automation platforms have many jobs including:
- to drive sales
- to qualify leads
- to increase conversions
Adding automation to your email marketing campaigns allows you to:
- Send thank you emails after a purchase is made
- See which emails contacts open
- Send offers and/or discounts
- Send follow ups and reminders
Lead scoring is the process of being able to see where in your funnel a prospect is in your funnel. This allows you to target prospective customers appropriately and thus lead to more sales. The automation helps to take your customer by the hand through the whole process.
I don’t know about you but I am not very tech savvy (getting better day by day) and need some things explaining- so please bear with me if you know what the terms mean.
Comparing and selecting the best email marketing software for your needs:
- 24/7 Customer Service
- Pre-designed Templates
- Third-Party Apps/Integrations
- List Segmentation Abilities
- Personalization Capabilities
- Lead Collection Tools
- Advanced Analytics Tools and A/B Testing Tools (analytics tools check: how many emails are opened, how many are ignored, how many people click links in your email, any message that bounce- because emails are no longer in use or the inbox is full and how man people unsubscribe. A/B testing is when you send two different versions of the email to two sample groups and see which gets more interest)
- Heatmaps (help you see where subscribers are clicking in your email).
10 of the most Popular email marketing services
AWeber is an email marketing service that offers a wide-range of tools for small businesses and entrepreneurs to generate and manage their email marketing tasks and campaigns. AWeber helps users to keep their list organized by automatically managing subscribers and making tracking users easy. It also allows you to tag your emails so that they are sent based on subscriber behaviour. I find this email tool works well for my purposes- it has a drag and drop system, making emails very easy for absolute beginners!!
Constant Contact is one of the largest and fastest growing email marketing services. It includes free personal coaching and support by phone, email, chat, and in person. It is also the email marketing service that is easiest to use as it is very friendly for beginners. Constant Contact provides hundreds of responsive templates that are mobile responsive and customisable.
SendinBlue is a popular email marketing services among small businesses. One highlight of this tool is its email automation capabilities, whereby users can simply trigger campaign actions, send transactional messages and more. The plans are determined based on the number of emails you’d like to send per month- unlike most other providers who tend to have list-based pricing.
Mailchimp is one of the world’s oldest and best known suppliers of email marketing services. It offers a web-based alternative for small companies to start their mailing lists with very little initial investment. They offer a forever free plan, with which you can send up to 12,000 emails a month to 2,000 subscribers. Be aware the prices get can get expensive pretty quickly once you start increasing the number of your emails and subscribers.
GetResponse is an email marketing service that is easy to use for small businesses. You can personalise subject lines and email text using contact field data, but it requires some knowledge of coding. It also provides flexible forms, a landing page editor, integration with Google Analytics, and advanced email automation, enabling you to capture and nurture new leads.
ConvertKit is a newer email marketing service that is specifically marketed towards professional bloggers, authors, and marketers who are in the process of building an audience. It applies tags to subscribers based on behaviour- making it more ‘customer-based’ rather than ‘list-based’. You can focus on people who have taken specific actions instead of emailing an entire list of people.
HubSpot is an all-in-one marketing software solution that enables you to bring all your different marketing channels together, to help optimise traffic to your site. The tools help businesses grow through inbound marketing- you can get your business organised, capture leads, identify which prospects are likely to buy, and increase sales.
Benchmark is another email marketing service built for small businesses. This tool combines simple use with a wide variety of design choices. It has a simple, stripped-back interface, and a fast, intuitive email editor. To create emails, there is a drag-and-drop editor (for those with no design experience), a code editor for advanced users who have expertise in writing HTML code, and a plain text editor for creating text-only emails.
ActiveCampaign is a powerful and easy-to-use marketing automation & sales CRM platform designed for small businesses on a budget. The tool is now used by over 60,000 organisations, ranging from bloggers and startups to marketing teams at companies of all shapes and sizes. Unfortunately, there’s no free plan, and with a trial period of just 14 days, they don’t give you much time to assess whether it’s right for you.
Campaigner is a simple and useful email marketing service for small businesses as it offers 1,200 possible email variations. It provides two different auto-responder templates: recurring and triggered. Recurring emails are sent on a pre-timed schedule whereas triggered emails are designed for lead nurturing, introductory or thank you messages. There is 24/7 support and has a 30 day trial period.
Please be aware there are many other email marketing tool providers. The list above just gives some idea of the types of provider out there and the services they offer. Only the AWeber link is an affiliate link meaning I will get a commission from it at no cost to you. The rest are just links to the relevant website. I hope this list supports your decision as to which service to use to help grow your business.