1. Make a banner promoting your newsletter
Facebook profile cover photos are great to call attention to something you care about – just keep the message short, simple and clear about the value you offer.
2. Place a CTA button on your Facebook Business page
Adding a CTA button to your Facebook Business page that gives some free content or tool in exchange for an email will help to increase subscribers to your email.
3. Share previews of your newsletter on your feed
Create posts that showcase small snippets of the value you offer on your site or in your newsletter. This will create interest and encourage people to join your list.
4. Use Youtube’s engagement features to your advantage
Youtube offers creators various engagement tools that encourage viewers to take additional action after watching a video such as visiting your website or watching more of your Youtube content. It makes sense to add links to free content and useful posts to encourage more people to visit and sign up for your content.
5. Use headers and images
Place a link to your sign-up landing page in your Youtube channel header. This is front and center on your profile, so placing a key CTA link here calls a lot of attention to your best offer.
6. Promote your emails in your descriptions
Youtube video descriptions should include details and keywords related to your video content to give viewers an idea of what to expect. But you can add other details, so use this to your advantage and promote your email list, valuable content on your site or other social channels.