1. Make the content your own
Emails that are entertaining, informative and valuable are naturally going to be popular with your subscribers, they will look forward to receiving your emails and be more likely to share the content with others. Try to incorporate something special into every email you write.
2. Make it easy to share and forward your emails
Include social sharing buttons on marketing emails and encourage subscribers to share and forward your emails. When they do, you’ll gain access to everyone they know too!
3. Use segmented campaigns
Smart email marketers segment their list by products people buy, pages people visit, which form they opted in from etc. This allows them to create more personal email campaigns that relate to the lists needs, wants and desires.
4. Revamp an old email list
Send out a new opt-in message to revitalise your list and remove those who fail to respond.
5. Create bonus content/offers
Gain subscribers by creating offers like a free ebook or cheat sheet to include on dedicated landing pages or relevant blog posts. Give visitors a good reason to give you their email.
6. Create an online tool
Gain subscribers by creating an online tool that they can access in exchange for their email.